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What is Ineffable?

Literally, it means too great or extreme to be expressed in words. But INEFFABLE is so much more than that. In the 8th grade, I dove into the world of sneakers and fashion. I grew tired of rocking the same Polo shirts and Jordan sneakers as every other kid in my school, so I did something about it. Originally pushing the brand under ICC (Ineffable Clothing Company), I produced a twelve shirt run of a design I sold to my classmates. A year later, my first official collection was released.

Since then, I've been working on the brand full time while learning the ins and outs of all aspects of the industry, and I believe the steady progression shows with each new collection. The SS16 collection which I released after my high school graduation was the first time I branded everything under INEFFABLE as opposed to ICC. I wanted to convey a new chapter: one with better designs and better quality.

Now, INEFFABLE releases bi-annual collections both online and in a handful of independent retailers from around the globe. As a brand, INEFFABLE strives for each piece to be just that-- ineffable and free from labels. More importantly, I want to create a sense of community for the brand's supporters--as humans, we are all ineffable. When someone asks, “where’s that shirt from?” I can say "It's INEFFABLE." It's a double entendre. I even got it tatted on me.

- Zack Fryer